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Early reports of Supernatural:
September 13 2004: [http://www.allbusiness.com/services/motion-pictures/4912622-1.html A report on a new WB show in development from allbusiness.com:]
: "We had been talking internally about wanting to do a show that truly scares and creeps you out, and (McG and Kripke) came in and pitched this show that not only serviced that need in our development but truly entertained us with the mythology and eeriness that they want to convey in the show," WB Network entertainment president David Janollari said. "The notion of doing a dramatic show that focuses on a really unique brother dynamic and allows us to enter worlds that scare us and creep us out each week to me is a great recipe."