Niveus Pharmaceuticals is a key part to Lucifer's plan to destroy humanity using the Croatoan virus. This plan depends entirely on Pestilence, and isn't fully revealed until 5.21 Two Minutes To Midnight.
- Niveus is a Latin word and means white or snowy.
At the Niveus labs, technicians are testing a flu vaccine, when a demon disguised as a janitor injects one of them with the Croatoan virus. The technician, now infected, kills his partner. After watching all this, the janitor says "Looks like it works."
During a company board meeting, Brady berates Niveus executives, in particular a man named Mitchell, for not producing the vaccine fast enough, citing the ongoing swine flu epidemic.
Before his meeting with Mitchell, Brady is reading a company memo on his laptop which we briefly see onscreen. It reads:
URGENT INTERNAL MEMO
Details About the NIVEUS 432 TM Vaccine Distribution Program
PRODUCTION FAILS SHORT OF EXPECTED PRODUCTION
Initial supplies have been prioritized for distribution to the selected health care providers who have favored status to Nevius International. It has also been prioritized for Preferred Status Insurance Companies with direct investment roles associated with Nevius International and its associates. Nevius believes this targeted distribution approach, using providers who are associated with Nevius, is the most effective way to ensure the fiscal stability of Nevius International.
Brady contacts Pestilence using a Goblet of blood ritual, and informs him that the results of the vaccine trials are going well. He tries to downplay Pestilence's expectations for how quickly the vaccine can be produced and distributed, but Pestilence isn't having any of that and urges him to do better.
Sam kills Brady after he gives up Pestilence's location.
After getting Pestilence's ring, Crowley shows Sam and Dean a newspaper article on Niveus rushing production of its new swine flu vaccine, and tells them Brady was vice president of distribution at the company. With this information, Sam and Dean figure out Lucifer and Pestilence's plan:
Sam: So Pestilence was spreading swine flu.
Dean: Yeah, but not just for giggles. That was step one. Step two is the vaccine. You think...?Crowley: They don't get to be Horsemen for nothing. So you boys better stock up on... well, everything. This time next Thursday, we'll all be living in Zombieland.
Crowley: I know. I'll stake my reputation that vaccine is chock full of Grade A farm-fresh Croatoan virus.
Sam: Simultaneous countrywide distribution. That's part of the plan.