Difference between revisions of "Ratings"
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=== 2008-2009 (Season Four) === | === 2008-2009 (Season Four) === | ||
*High: '''3.96 million viewers''' for ''Lazarus Rising'' | *High: '''3.96 million viewers''' for ''Lazarus Rising'' | ||
| − | *Low: '''2. | + | *Low: '''2.84 million viewers''' for ''Death Takes a Holiday'' |
| − | *Mean (average), Total Viewers: '''3. | + | *Mean (average), Total Viewers: '''3.27 million viewers''' |
*Mean (average), A18-49 demographic: '''1.4 rating point''' | *Mean (average), A18-49 demographic: '''1.4 rating point''' | ||
| Line 198: | Line 198: | ||
| 88% | | 88% | ||
| '''2nd''' | | '''2nd''' | ||
| + | |||
| + | |- style="background:#efefef;" | ||
| + | | [[4.15 Death Takes A Holiday|4.15 Death Takes A Holiday]]^ | ||
| + | | 03.12.2009 | ||
| + | | '''2.84 million''' | ||
| + | | 80% | ||
| + | | '''1.7/3''' | ||
| + | | 77% | ||
| + | | '''1.1/3''' | ||
| + | | 69% | ||
| + | | '''3rd''' | ||
|} | |} | ||
Revision as of 01:53, 14 March 2009
This page aims to keep track of how Supernatural does in media ratings and DVD sales. Please add information if you've got it, and remember to link to your source.
Nielsen Ratings
- All final nationals.
- All LIVE+SD (LIVE + Same Day - includes Nielsen viewers who watched the show live, plus those who watched by 3am the same night).
- A18-49 - Adults 18-49 demographic.
- RET - Retention of lead-in's audience
- lead-in for 2005-6 season (episodes 1.01-1.16, Tuesday @ 9pm ET): Gilmore Girls
- lead-in for 2005-6 season (episodes 1.17-1.22, Thursday @ 9pm ET): Smallville
- lead-in for 2006-7, 2007-8, and 2008-9 seasons (Thursday @ 9pm ET): Smallville
- CW Rank represents Supernatural's rank amongst CW shows for the Monday-Sunday week by total viewers.
- For information on interpreting these numbers, see The Futon Critic's F.A.Q..
Sources: TravisYanan on the PI Feedback forums and pavanbadal on the Sitcoms Online Boards. Data from Nielsen Media Research.
2008-2009 (Season Four)
- High: 3.96 million viewers for Lazarus Rising
- Low: 2.84 million viewers for Death Takes a Holiday
- Mean (average), Total Viewers: 3.27 million viewers
- Mean (average), A18-49 demographic: 1.4 rating point
| Episode Title | Original Airdate | Viewers | RET | Households | RET | A18-49 | RET | CW Rank |
|---|---|---|---|---|---|---|---|---|
| 4.01 Lazarus Rising | 09.18.2008 | 3.96 million | 91% | 2.3/4 | 88% | 1.7/5 | 94% | 4th |
| 4.02 Are You There, God? It's Me, Dean Winchester | 09.25.2008 | 3.18 million | 76% | 2.1/3 | 81% | 1.3/3 | 76% | 4th |
| 4.03 In The Beginning | 10.02.2008 | 3.51 million | 87% | 2.3/4 | 96% | 1.4/3 | 88% | 3rd |
| 4.04 Metamorphosis | 10.09.2008 | 3.15 million | 76% | 1.9/3 | 73% | 1.3/3 | 81% | 3rd |
| 4.05 Monster Movie | 10.16.2008 | 3.06 million | 73% | 1.9/3 | 76% | 1.2/3 | 71% | 5th |
| 4.06 Yellow Fever | 10.23.2008 | 3.25 million | 78% | 2.0/3 | 77% | 1.3/3 | 76% | 4th |
| 4.07 It's The Great Pumpkin, Sam Winchester | 10.30.2008 | 3.55 million | 82% | 2.1/3 | 78% | 1.5/4 | 88% | 3rd |
| 4.08 Wishful Thinking^ | 11.06.2008 | 3.24 million | 73% | 2.1/3 | 78% | 1.4/3 | 74% | 3rd |
| 4.09 I Know What You Did Last Summer^ | 11.13.2008 | 2.94 million | 83% | 1.8/3 | 86% | 1.2/3 | 86% | 3rd |
| 4.10 Heaven And Hell^ | 11.20.2008 | 3.34 million | 80% | 2.0/3 | 77% | 1.4/3 | 82% | 3rd |
| 4.11 Family Remains | 01.15.2009 | 2.98 million | 69% | 1.8/3 | 69% | 1.2/3 | 67% | 3rd |
| 4.12 Criss Angel Is A Douchebag | 01.22.2009 | 3.06 million | 79% | 1.8/3 | 78% | 1.3/3 | 81% | 2nd |
| 4.13 After School Special | 01.29.2009 | 3.56 million | 85% | 2.2/3 | 82% | 1.6/4 | 94% | 2nd |
| 4.14 Sex And Violence | 02.02.2009 | 3.37 million | 86% | 2.1/3 | 88% | 1.4/3 | 88% | 2nd |
| 4.15 Death Takes A Holiday^ | 03.12.2009 | 2.84 million | 80% | 1.7/3 | 77% | 1.1/3 | 69% | 3rd |
^ Pre-empted in a major market - Supernatural was not aired in a major city at any time during the night of the original airdate, and this may have caused a significant drop in viewership.
2007-2008 (Season Three)
- High: 3.24 million viewers for Bedtime Stories
- Low: 2.22 million viewers for Ghostfacers
- Mean (average), Total Viewers: 2.92 million viewers
- Mean (average), A18-49 demographic: 1.2 rating point
| Episode Title | Original Airdate | Total Viewers | RET | Households | RET | A18-49 | RET | CW Rank |
|---|---|---|---|---|---|---|---|---|
| 3.01 The Magnificent Seven | 10.04.2007 | 2.97 million | 65% | 2.0/3 | 69% | 1.2/3 | 63% | 5th |
| 3.02 The Kids Are Alright | 10.11.2007 | 3.16 million | 66% | 1.9/3 | 66% | 1.1/3 | 58% | 5th |
| 3.03 Bad Day at Black Rock | 10.18.2007 | 3.03 million | 59% | 1.9/2 | 57% | 1.2/3 | 61% | 6th |
| 3.04 Sin City | 10.25.2007 | 3.18 million | 68% | 1.9/3 | 68% | 1.3/3 | 66% | 5th |
| 3.05 Bedtime Stories | 11.01.2007 | 3.24 million | 74% | 2.0/3 | 74% | 1.3/3 | 72% | 3rd Tie |
| 3.06 Red Sky At Morning | 11.08.2007 | 3.01 million | 65% | 1.9/3 | 65% | 1.3/3 | 68% | 4th |
| 3.07 Fresh Blood | 11.15.2007 | 2.88 million | 64% | 1.9/3 | 68% | 1.2/3 | 63% | 5th |
| 3.08 A Very Supernatural Christmas | 12.13.2007 | 3.02 million | 81% | 2.0/3 | 80% | 1.2/3 | 80% | 4th |
| 3.09 Malleus Maleficarum | 01.31.2008 | 2.95 million | 77% | 1.8/3 | 75% | 1.3/3 | 81% | 3rd |
| 3.10 Dream a Little Dream of Me | 02.07.2008 | 2.68 million | 67% | 1.9/3 | 70% | 1.1/3 | 61% | 4th |
| 3.11 Mystery Spot | 02.14.2008 | 2.97 million | 81% | 1.8/3 | 75% | 1.2/3 | 80% | 4th |
| 3.12 Jus in Bello | 02.21.2008 | 3.23 million | N/A (*) | 2.0/3 | N/A (*) | 1.3/3 | N/A (*) | 3rd |
| 3.13 Ghostfacers | 04.24.2008 | 2.22 million | 61% | 1.4/2 | 64% | 1.0/2 | 67% | 7th |
| 3.14 Long-Distance Call | 05.01.2008 | 2.63 million | 69% | 1.7/3 | 71% | 1.1/3 | 69% | 3rd |
| 3.15 Time Is On My Side | 05.08.2008 | 2.55 million | 64% | 1.6/3 | 64% | 1.0/3 | 67% | 3rd |
| 3.16 No Rest For The Wicked | 05.15.2008 | 3.00 million | 78% | 1.9/3 | 79% | 1.2/3 | 71% | 3rd |
(*) No original lead-in.
2006-2007 (Season Two)
- High: 3.99 million viewers for In My Time of Dying
- Low: 2.72 million viewers for All Hell Breaks Loose, Part 2
- Mean (average), Total Viewers: 3.28 million viewers
- Mean (average), A18-49 demographic: 1.4 rating point
| Episode Title | Original Airdate | Total Viewers | RET | Households | RET | A18-49 | RET | CW Rank |
|---|---|---|---|---|---|---|---|---|
| 2.01 In My Time Of Dying | 98.28.2006 | 3.93 million | 79% | N/A | N/A | 1.6/4 | 73% | 6th |
| 2.02 Everybody Loves a Clown | 10.05.2006 | 3.34 million | 74% | N/A | N/A | 1.5/4 | 75% | 7th |
| 2.03 Bloodlust | 10.12.2006 | 3.78 million | 78% | N/A | N/A | 1.6/4 | 72% | 5th |
| 2.04 Children Shouldn't Play With Dead Things | 10.19.2006 | 3.29 million | 70% | N/A | N/A | 1.5/4 | 75% | 5th |
| 2.05 Simon Said | 10.26.2006 | 3.65 million | 77% | 2.8/4 | 76% | 1.7/4 | 77% | 6th |
| 2.06 No Exit | 11.02.2006 | 3.38 million | 68% | 2.0/3 | 74% | 1.4/3 | 67% | 6th |
| 2.07 The Usual Suspects | 11.09.2006 | 3.19 million | 72% | 1.9/3 | 70% | 1.4/3 | 74% | 7th |
| 2.08 Crossroad Blues | 11.16.2006 | 3.16 million | 67% | 2.1/3 | 75% | 1.3/3 | 65% | 8th |
| 2.09 Croatoan | 07.07.2006 | 3.12 million | 72% | 1.9/3 | 72% | 1.2/3 | 71% | 8th |
| 2.10 Hunted | 01.11.2007 | 3.24 million | 69% | 1.9/3 | 66% | 1.4/3 | 70% | 5th |
| 2.11 Playthings | 01.18.2007 | 3.24 million | 65% | 2.1/3 | 68% | 1.5/4 | 65% | 3rd |
| 2.12 Nightshifter | 01.25.2007 | 3.42 million | 68% | 2.1/3 | 72% | 1.4/3 | 67% | 5th |
| 2.13 Houses of the Holy | 02.02.2007 | 3.37 million | 69% | 2.1/3 | 72% | 1.4/3 | 70% | 5th |
| 2.14 Born Under a Bad Sign | 02.08.2007 | 2.84 million | 60% | 1.9/3 | 68% | 1.2/3 | 63% | 8th |
| 2.15 Tall Tales | 02.15.2007 | 3.03 million | 64% | 1.9/3 | 66% | 1.3/3 | 68% | 8th |
| 2.16 Roadkill | 03.15.2007 | 3.52 million | 77% | 2.3/4 | 82% | 1.4/4 | 70% | 4th |
| 2.17 Heart | 03.22.2007 | 3.38 million | 83% | 2.1/3 | 84% | 1.3/3 | 76% | 4th |
| 2.18 Hollywood Babylon | 04.19.2007 | 3.25 million | 82% | 1.9/3 | 79% | 1.4/4 | 82% | 5th |
| 2.19 Folsom Prison Blues | 04.26.2007 | 3.33 million | 86% | 2.1/3 | 84% | 1.3/3 | 87% | 6th |
| 2.20 What Is and What Should Never Be | 05.03.2007 | 3.11 million | 87% | 1.8/3 | 86% | 1.3/3 | 87% | 6th |
| 2.21 All Hell Breaks Loose: Part One | 05.10.2007 | 2.90 million | 85% | 1.7/3 | 77% | 1.2/3 | 86% | 7th |
| 2.22 All Hell Breaks Loose: Part Two | 05.27.2007 | 2.72 million | 66% | 1.8/3 | 75% | 1.2/3 | 67% | 5th |
2005-2006 (Season One)
Episodes 1.01 through 1.16 aired on Tuesdays at 9pm Eastern behind The WB's Gilmore Girls; episodes 1.17 through 1.22 aired on Thursdays at 9pm Eastern behind The WB's Smallville.
- High: 5.82 million viewers for Route 666
- Low: 3.26 million viewers for Salvation
- Mean (average), Total Viewers: 4.52 million viewers
| Episode Title | Original Airdate | Total Viewers |
|---|---|---|
| 1.01 Pilot | 09.13.2005 | 5.69 million |
| 1.02 Wendigo | 09.20.2005 | 5.01 million |
| 1.03 Dead in the Water | 09.27.2005 | 5.01 million |
| 1.04 Phantom Traveler | 10.04.2005 | 5.40 million |
| 1.05 Bloody Mary | 10.11.2005 | 5.50 million |
| 1.06 Skin | 10.18.2005 | 5.00 million |
| 1.07 Hookman | 10.25.2005 | 5.08 million |
| 1.08 Bugs | 11.08.2005 | 4.47 million |
| 1.09 Home | 11.15.2005 | 4.21 million |
| 1.10 Asylum | 11.22.2005 | 5.38 million |
| 1.11 Scarecrow | 01.10.2006 | 4.23 million |
| 1.12 Faith | 01.17.2006 | 3.86 million |
| 1.13 Route 666 | 01.31.2006 | 5.82 million |
| 1.14 Nightmare | 02.07.2006 | 4.27 million |
| 1.15 The Benders | 02.14.2006 | 3.96 million |
| 1.16 Shadow | 02.28.2006 | 4.22 million |
| 1.17 Hell House | 03.30.2006 | 3.76 million |
| 1.18 Something Wicked | 04.06.2006 | 3.67 million |
| 1.19 Provenance | 04.13.2006 | 3.62 million |
| 1.20 Dead Man's Blood | 04.20.2006 | 3.99 million |
| 1.21 Salvation | 04.27.2006 | 3.26 million |
| 1.22 Devil's Trap | 05.04.2006 | 3.99 million |
Nielsen Ratings - Timeshifted Ratings
Timeshifting is the practice of recording an episode to be watched later, via TiVo or DVR or the like. For more information, see the WikiPedia entry for Time shifting.
Day-to-day ratings (those seen in the above sections) only include those who timeshifted within the same day of an episode's airing.
2008-2009 Selected Timeshifted Total Viewer Numbers
- All final numbers.
- Legend:
- LIVE = includes Nielsen viewers who watched the show live only.
- LIVE+SD = LIVE + Same Day - includes Nielsen viewers who watched the show live, plus those who watched by 3am the same night via timeshifting.
- LIVE+7D = LIVE + 7 Days - includes Nielsen viewers who watched the show live, plus those who timeshifted within 7 days of the episode's original airing.
- Rank = where Supernatural falls amongst the Top 20 Timeshifted shows per week, by percent increase in viewers.
- Sources are linked in the table below. Timeshifted numbers are only released for episodes where the percent increase of Supernatural's timeshifted numbers is in the Top 20 of all broadcast television shows.
- Average LIVE+7D viewership for Season Four: 3.82 million total viewers
| Episode Title | Original Airdate | LIVE | LIVE+SD | LIVE+7D | Rank | Source |
|---|---|---|---|---|---|---|
| 4.01 Lazarus Rising | 09.18.2008 | 3.74 million | 3.96 million | 4.28 million | 14th | [link] |
| 4.02 Are You There, God? It's Me, Dean Winchester | 09.25.2008 | 2.95 million | 3.18 million | 3.62 million | 17th | [link] |
| 4.03 In The Beginning | 10.02.2008 | 3.22 million | 3.51 million | 4.05 million | 11th | [link] |
| 4.04 Metamorphosis | 10.09.2008 | 2.87 million | 3.15 million | 3.60 million | 12th | [link] |
| 4.05 Monster Movie | 10.16.2008 | 2.79 million | 3.06 million | 3.57 million | 7th | [link] |
| 4.06 Yellow Fever | 10.23.2008 | 2.98 million | 3.25 million | 3.79 million | 11th | [link] |
| 4.07 It's The Great Pumpkin, Sam Winchester | 10.30.2008 | 3.31 million | 3.55 million | 4.07 million | 17th | [link] |
| 4.08 Wishful Thinking | 11.06.2008 | 2.99 million | 3.24 million | 3.71 million | 15th | [link] |
| 4.09 I Know What You Did Last Summer | 11.13.2008 | 2.78 million | 2.94 million | 3.62 million | 16th | [link] |
| 4.11 Family Remains | 01.15.2009 | 2.79 million | 3.02 million | 3.62 million | 8th | [link] |
| 4.12 Criss Angel Is A Douchebag | 01.22.2009 | 2.83 million | 3.09 million | 3.75 million | 11th | [link] |
| 4.13 After School Special | 01.29.2009 | 3.27 million | 3.60 million | 4.08 million | 10th | [link] |
| 4.14 Sex And Violence | 02.02.2009 | 3.14 million | 3.39 million | 3.94 million | 19th | [link] |
2007-2008 Selected Timeshifted Total Viewer Numbers
- All final numbers.
- Legend:
- LIVE = includes Nielsen viewers who watched the show live only.
- LIVE+SD = LIVE + Same Day - includes Nielsen viewers who watched the show live, plus those who watched by 3am the same night via timeshifting.
- LIVE+7D = LIVE + 7 Days - includes Nielsen viewers who watched the show live, plus those who timeshifted within 7 days of the episode's original airing.
- Rank = where Supernatural falls amongst the Top 20 Timeshifted shows per week, by percent increase in viewers.
- Sources are linked in the table below. Timeshifted numbers are only released for episodes where the percent increase of Supernatural's timeshifted numbers is in the Top 20 of all broadcast television shows.
| Episode Title | Original Airdate | LIVE | LIVE+SD | LIVE+7D | Rank | Source |
|---|---|---|---|---|---|---|
| 3.01 The Magnificent Seven | 10.04.07 | 2.85 million | 2.97 million | 3.20 million | n/a | [link] |
| 3.06 Red Sky At Morning | 11.08.07 | 2.86 million | 3.01 million | 3.37 million | 20th | [link] |
| 3.08 A Very Supernatural Christmas | 12.13.07 | 2.86 million | 3.02 million | 3.36 million | 7th | [link] |
| 3.09 Malleus Maleficarum | 01.31.08 | 2.78 million | 2.95 million | 3.33 million | 7th | [link] |
| 3.10 Dream a Little Dream of Me | 02.07.08 | 2.53 million | 2.68 million | 3.10 million | 7th | [link] |
| 3.11 Mystery Spot | 02.14.08 | 2.83 million | 2.97 million | 3.41 million | 14th | [link] |
| 3.12 Jus in Bello | 02.21.08 | 3.11 million | 3.23 million | 3.59 million | 19th | [link] |
| 3.13 Ghostfacers | 04.24.08 | 2.07 million | 2.22 million | 2.73 million | 4th | [link] |
| 3.14 Long-Distance Call | 05.01.08 | 2.47 million | 2.63 million | 3.15 million | 4th | [link] |
| 3.15 Time Is On My Side | 05.08.08 | 2.40 million | 2.55 million | 3.00 million | 12th | [link] |
| 3.16 No Rest For The Wicked | 05.15.08 | 2.81 million | 3.00 million | 3.43 million | 13th | [link] |
2006 Top Ten Timeshifted Ratings
Note: Data from Dec 26, 2005 - Dec 17, 2006 (covers Supernatural episodes 1.11-1.22 and 2.01-2.10, as well as all repeat airings between those dates). Household Ratings include Live and Same Day timeshifted viewing. Excludes telecasts under 5 minutes.
Top 10 “Timeshifted” Primetime TV Programs - 2006 % Increase Rank Programs Network in Viewership
- STUDIO 60 NBC 10.9
- HEROES NBC 9.1
- GILMORE GIRLS CW 7.9
- AMERICA’S NEXT TOP MODEL CW 7.7
- 30 ROCK NBC 7.5
- FRIDAY NIGHT LIGHTS NBC 7.5
- NINE, THE ABC 6.7
- SUPERNATURAL CW 6.7
- KIDNAPPED NBC 6.6
- ONE TREE HILL CW 6.6
- SMALLVILLE CW 6.6
Source: Nielsen Media Research
DVD sales
Season Three DVD Sales (United States)
- Week One (9-01-08 through 9-07-08): 109,307 units sold ($4,261,880 sales; ranked #6 of all U.S. DVD sales for the week)
- Week Two (9-8-08 through 9-14-08): 39,082 units sold ($1,523,807 sales; ranked #18)
- Week Three (9-15-08 through 9-21-08): 41,684 units sold ($1,625,259 sales; ranked #19)
Total (3 weeks): 190,073 units sold; $7,410,946 sales
Source: The Numbers - Week 1, Week 2, Week 3
Season Two DVD Sales (United States)
Week One (9-10-07 through 9-16-07): 55,726 units sold ($2,117,031 sales)
Source: The Numbers
