Ratings

This page aims to keep track of how Supernatural does in media ratings and DVD sales. Please add information if you've got it, and remember to link to your source.

Nielsen Ratings

All final nationals. A18-49 - Adults 18-49 demographic. RET - Retention of lead-in's audience (Supernatural's lead-in for the 2006-7 season was Smallville). For information on interpreting these numbers, see The Futon Critic's F.A.Q..

Sources: TravisYanan on the PI Feedback forums and pavanbadal on the Sitcoms Online Boards. Data from Nielsen Media Research.

2007-2008 (Season Three)

	Episode Title	Original Airdate	Total Viewers	RET	Households	RET	A18-49	RET	CW Rank
3.01	The Magnificent Seven	Oct. 4th, 2007	2.97 million	65%	2.0/3	69%	1.2/3	63%	N/A

2006-2007 (Season Two)

	Episode Title	Original Airdate	Total Viewers	RET	Households	RET	A18-49	RET	CW Rank
2.01	In My Time of Dying	Sep. 28th, 2006	3.93 million	79%	N/A	N/A	1.6/4	73%	6th
2.02	Everybody Loves a Clown	Oct. 5th, 2006	3.34 million	74%	N/A	N/A	1.5/4	75%	7th
2.03	Bloodlust	Oct. 12th, 2006	3.78 million	78%	N/A	N/A	1.6/4	72%	5th
2.04	Children Shouldn’t Play With Dead Things	Oct. 19th, 2006	3.29 million	70%	N/A	N/A	1.5/4	75%	5th
2.05	Simon Said	Oct. 26th, 2006	3.65 million	77%	2.8/4	76%	1.7/4	77%	6th
2.06	No Exit	Nov. 2nd, 2006	3.38 million	68%	2.0/3	74%	1.4/3	67%	6th
2.07	The Usual Suspects	Nov. 9th, 2006	3.19 million	72%	1.9/3	70%	1.4/3	74%	7th
2.08	Crossroad Blues	Nov. 16th, 2006	3.16 million	67%	2.1/3	75%	1.3/3	65%	8th
2.09	Croatoan	Dec. 7th, 2006	3.12 million	72%	1.9/3	72%	1.2/3	71%	8th
2.10	Hunted	Jan. 11th, 2007	3.24 million	69%	1.9/3	66%	1.4/3	70%	5th
2.11	Playthings	Jan. 18th, 2007	3.24 million	65%	2.1/3	68%	1.5/4	65%	3rd
2.12	Nightshifter	Jan. 25th, 2007	3.42 million	68%	2.1/3	72%	1.4/3	67%	5th
2.13	Houses of the Holy	Feb. 1st, 2007	3.37 million	69%	2.1/3	72%	1.4/3	70%	5th
2.14	Born Under a Bad Sign	Feb. 8th, 2007	2.84 million	60%	1.9/3	68%	1.2/3	63%	8th
2.15	Tall Tales	Feb. 15th, 2007	3.03 million	64%	1.9/3	66%	1.3/3	68%	8th
2.16	Roadkill	Mar. 15th, 2007	3.52 million	77%	2.3/4	82%	1.4/4	70%	4th
2.17	Heart	Mar. 22nd, 2007	3.38 million	83%	2.1/3	84%	1.3/3	76%	4th
2.18	Hollywood Babylon	Apr. 19th, 2007	3.25 million	82%	1.9/3	79%	1.4/4	82%	5th
2.19	Folsom Prison Blues	Apr. 26th, 2007	3.33 million	86%	2.1/3	84%	1.3/3	87%	6th
2.20	What Is And What Should Never Be	May 3rd, 2007	3.11 million	87%	1.8/3	86%	1.3/3	87%	6th
2.21	All Hell Breaks Loose, Part 1	May 10th, 2007	2.90 million	85%	1.7/3	77%	1.2/3	86%	7th
2.22	All Hell Breaks Loose, Part 2	May 17th, 2007	2.72 million	66%	1.8/3	75%	1.2/3	67%	5th

2006

Note: Data from Dec 26, 2005 - Dec 17, 2006. Household Ratings include Live and Same Day timeshifted viewing. Excludes telecasts under 5 minutes.

Top 10 “Timeshifted” Primetime TV Programs - 2006 % Increase Rank Programs Network in Viewership

1. STUDIO 60 NBC 10.9
2. HEROES NBC 9.1
3. GILMORE GIRLS CW 7.9
4. AMERICA’S NEXT TOP MODEL CW 7.7
5. 30 ROCK NBC 7.5
6. FRIDAY NIGHT LIGHTS NBC 7.5
7. NINE, THE ABC 6.7
8. SUPERNATURAL CW 6.7
9. KIDNAPPED NBC 6.6
10. ONE TREE HILL CW 6.6
11. SMALLVILLE CW 6.6

Source: Nielsen Media Research

DVD sales

Season Two DVD Sales (United States)

Week One (9-10-07 through 9-16-07): 55,726 units sold ($2,117,031 sales)

Source: The Numbers