Rocky's Bar

Rocky's bar featuring beers from the Family Business Beer Company

Rocky's Bar is a space within Dean Winchester's subconscious which was created by Michael as a means to keep Dean quiet and complaint by offering him contentment. In the bar Dean works alongside a version of Pamela Barnes, while Sam and Castiel are off hunting a ghoul. The scenario also operates on an infinite loop, where a woman offers to buy the bar from Dean, Dean and Pamela flirt and take shots together, while Dean kills the same to vampires who are after him for killing their nest.

Once Dean became aware of the nature of Rocky's, he was able to alter elements, such as when Sam reminds him that Pamela was blinded by Castiel, dream Pamela loses her eyesight. When Michael arrives to stall everyone, rather than eject Michael from his body and release him into the world, Dean chose to instead lock him in storage room, making his body the "Cage" to trap Michael.

Dean's dream bar contains many Easter Eggs which a things that Dean and Jensen love.

• The name of the bar and the Moose's head hangs on the wall. are a reference to Crowley's nickname for Dean and Sam which was Squirrel and Moose - a reference to Rocky the squirrel and Bullwinkle the Moose from the cartoon Rocky and Bullwinkle. In fact,"Moose" has became so popular with Crowley that it spread to Jared, other cast members, and the fans. (See all its uses in canon here.)
• There is also a stuffed squirrel wearing an aviators cap and googles as Rocky does in the cartoon behind the bar, holding a bottle of Margiekugel a beer created for the show that features regularly and is named for Production Designer Jerry Wanek's mother.
• "Daphne Loves Fred" can be seen carved inside a heart on the bar in Rocky's. This is a reference to Daphne Blake and Fred Jones from Scooby-Doo, Where Are You! who appeared in 13.16 Scoobynatural. Dean has a crush on Daphne and was frustrated by her affection for Fred.
• Dean:' I got this great IPA from Austin -- Cosmic Cowboy. You're gonna love it.
  

Cosmic Cowboy IPA, along with the other beers on tap - Ghost White IPA and Fox Rye Lager - are beers from Jensen's Family Business Beer Company located in Austin, Texas. The beer coasters also feature the Family Business Beer Company logo.

• There is an Impala tribute behind the bar including two potos of the Impala and the KAZ 2Y5 licence plate.
• There is a "Texas Star" neon sign. Jensen grew up, and still lives in Texas.
• The bar also features other things Dean lvoes including a cassette deck and a pool table.